Tag Archives: Funding

2011: Opportunities to Increase Revenue and Profitability.

7 Feb

In 2010, we conducted an exhaustive survey and study of 400 businesses.  We asked questions aimed at recognizing trends that would help to identify the strongest opportunities for businesses to increase their revenue and profitability.

Respondents were Owners, Executives, and Management including client companies, prospective clients, and many others with whom we have no affiliation.  Participating businesses included 175 small businesses, 175 mid-size companies, and 50 Large/Enterprise Organizations.

With all data collected and analyzed we have concluded that there are significant opportunities in 2011 to increase both revenue and profitability.

Here are a few of our notable findings:

  • 94% of Small Businesses reported that they strongly feel the need to diversify their marketing methods to be competitive.  68% said they have not done so due to both budgetary AND  time constraints. An additional 26% cited either time OR budget alone as the reason they had not done anything in the past 12 months to change their marketing mix.
  • 68% of Mid-Size Companies reported that due to funding concerns they were forced to slash their marketing budgets in 2010.  100% of these companies reported that they needed to use Social Media to be more competitive because of their cutbacks on other marketing.
  • 82% of Large/Enterprise Companies had evaluated and/or implemented both mobile marketing and/or social media in conjunction with their existing marketing communications strategy for 2010.  78% of this group indicated that additional investment would be made in these channels during 2011.
  • 96% of restaurant and retail businesses reported that Mobile Marketing (SMS Couponing, and Geolocational Promotion), along with Group Buying (Groupon, Living Social) were of significant interest to them.  However 86% had not taken direct measures to leverage these methods in 2010.  50% indicated that they intended to reinvest some of their marketing budget to incorporate either or both of these methods in 2011.
  • 83% of Consumer Financial Services (Insurance, Banking, and Investment) companies indicated that they continue to address significant concerns, hesitancy, and reluctance in dealing with new prospective customers which they attribute to a marked shift in consumer sentiment due to negative publicity enveloping the entire industry.
  • 54% of companies participating in the study felt that despite intense pressure to reduce their costs during the past 36 months; there were still significant savings opportunities that could be realized in areas that they simply hadn’t justified investing time or resources to investigate properly.

In 2011, we are deploying a series of scalable services targeted by company size, industry, and geography.  Client companies implementing these strategies increase revenue and profitability while maximizing their resources.

If you are interested in learning more about this study please contact us:

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